Government hopes to achieve 20% calorie reduction in foods popular with children by 2024.
Makers of pizzas, ready meals and savoury snacks could be forced to shrink them under government proposals to reduce childhood obesity, which figures have revealed has increased by more than a third across England since 2006.
The government body Public Health England is meeting major food businesses to discuss how to achieve a 20% calorie reduction in foods popular among children by 2024, as pressure on the industry to create healthier products grows.
The proposals could limit pizzas and savoury pies to 928 and 695 calories respectively, with health officials recommending parents buy healthier snacks for their children, ideally aiming for a 400-600-600 calorie split across breakfast, lunch and an evening meal. They followed the publication of official figures on Thursday that showed severe obesity among 10 to 11 year-olds has reached its highest ever level, 4.2%, while 20.1% of that age group are obese.