As part of its campaign against obesity, the government is seeking to prohibit multi-buy offers at checkouts on foods high in fat, sugar and salt, unlimited refills of sugary soft drinks in restaurants and make it illegal to sell energy drinks to anyone under the age of 16.
The proposed move would also require retailers to ensure that at least 80 per cent of their sales from promotions are for healthier products.
Launching the consultation on restricting certain sales, public health minister Steve Brine said curbing the excessive consumption of sugary and fatty foods was pivotal. According to the NHS, nearly one in four children in England are obese or overweight by the time they start primary school. The figures rise to one in three by the time they reach 11 years old.
“Preventing ill health is critical to our long-term plan for the NHS, and I want to do everything in my power to keep people healthy for longer. This must start with the health and nutrition of our children,” Mr Brine said.
“Tackling childhood obesity means working together across society, with industry, public services and families all having a role to play. All too often we hear people say less healthy foods are cheaper and easier but that is simply not the case.”
He added the move would ensure “businesses are doing their part to shift the balance and help children and families eat healthier options like fruit and vegetables”.